Referrals come and go
Word of mouth and directory leads are unpredictable, so some months are full and others are quiet.
Lead Generation
Stop waiting for referrals. Get found on Google.
Local SEO, ads and instant replies. Ethical and tracked.
- No health retargeting
- Every enquiry tracked
- Honest reporting
The reality of private practice
Finding clients is the hardest part of the job.
More clinicians now find marketing harder than taxes or paperwork.
48%
of independent clinicians say marketing and finding clients is their most stressful responsibility.
31%
say marketing and client acquisition got harder over the past year.
42%
report burnout, up from 29% in 2023.
Source: 2026 Clinician Well-Being Study, SimplePractice and Heard, a survey of 862 independent behavioural health practitioners.
Sound familiar?
Why enquiries dry up.
Most practices have the same four gaps between someone searching for help and that person booking a first session.
Invisible in local search
If you are not in the map results for searches like "therapist near me", most local clients never see you.
Slow replies lose clients
People often contact several therapists at once. The first to reply is usually the one they book.
No idea what works
Without tracking, you cannot tell which channel brings clients, so money and time go to the wrong places.
How it works
Your enquiry engine, in four parts.
Each part fixes one of those gaps, and together they turn searches into booked first sessions.
1. Get found
Google Business Profile, local SEO, directory profiles and policy-compliant ads put you in front of people searching now.
2. Build trust
Speciality landing pages and clear, warm copy help visitors feel you are the right fit.
3. Make enquiring easy
Simple forms, one-tap calls and online booking remove every barrier to reaching out.
4. Reply first
Instant, friendly auto-replies and follow-ups mean nobody waits, even when you are in session.
What's included
Everything that brings enquiries in.
Set up once, then improved every month based on what the tracking shows.
- Google Business Profile setup
- Local SEO & speciality pages
- Psychology Today & directory profiles
- Landing pages that convert
- Policy-compliant Google Ads
- Instant enquiry auto-replies
- Call & form tracking
- Simple monthly report
The process
Audit, launch, then improve every month.
Lead generation is never set and forget. Each month builds on what the numbers show.
- 01
Free audit
I review your Google presence, directory profiles, website and how fast enquiries get a reply.
- 02
Plan
A clear plan for the channels that fit your practice, budget and specialities.
- 03
Set up
Profiles, landing pages, ads, auto-replies and tracking, all built and connected.
- 04
Launch
Everything goes live, and every enquiry is tracked from day one.
- 05
Improve monthly
A short report and a call each month to double down on what works.
How soon will I see more enquiries?
Google Business Profile and directory improvements can help within weeks, and ads can start bringing visits as soon as they go live. SEO builds more slowly over a few months. You will see every enquiry tracked from the start.
Do you guarantee a number of new clients?
No, and you should be wary of anyone who does. I guarantee the work: a complete local presence, clear landing pages, compliant ads and honest monthly reporting on what is bringing enquiries in.
Can you run Google Ads for a therapy practice?
Yes, within Google's healthcare and personalised advertising policies. That means no retargeting people based on their health, and ads that stay factual about your services.
Do I need a new website for lead generation?
Not always. Often a few focused landing pages and improvements to your current site are enough. If your site is holding you back, I will tell you honestly.
Is Psychology Today still worth it?
For many practices it is still a useful source of enquiries, especially with a well-written, complete profile. It works best alongside your own website and Google Business Profile, not instead of them.
How do you keep lead generation ethical?
No solicited testimonials, no outcome promises, no health-based retargeting and no client details in any ad or page. Your licensing or professional body always has the final word.
Free audit
Ready for steadier enquiries?
Let's find the gaps.
Book a free audit. I'll show you where clients are slipping away and what would help most, with a fixed monthly quote.