How to write a hook that works in three seconds
A hook is the one line that makes the right person stop. Here is how to write one for a therapy practice.
A hook is the first line on screen and the first thing spoken. Its job is to make the right person feel understood enough to keep watching.
Write for one person
Picture one client you would love to help, and write for that person rather than for everyone. A specific hook stops more of the right people than a broad one.
Describe the situation, not the viewer
Meta does not allow ads that assert or imply someone's mental health, and calm organic posts follow the same spirit. "Feeling overwhelmed by small things?" is a gentler opener than "Are you struggling with anxiety?"
Write three, keep one
Write three hooks for each video, read them aloud, and keep the one that sounds most like you. Then build the script underneath it.