Why your therapy posts get scrolled past
Good advice often gets ignored in the first second. Here is what to change, starting with the opening line.
You have good advice to share, and clients would benefit from it. Yet the post barely gets a view. This is common, and it is usually fixable.
The first second decides
Most people decide whether to keep watching a short video almost at once. A slow intro, a logo or a greeting like "Hi everyone" uses up that moment before your message starts.
Four changes that help
- Open on the problem or the question, not on who you are.
- Put the key words on screen, so the point lands with the sound off.
- Keep each video to one clear idea.
- End with one gentle next step, such as saving the video or booking a free call.
Test one change at a time
Change the opening line first and keep everything else the same. Compare views and watch time over a few posts before you change something else.
If you would rather not write and edit every week, that is what the content plans are for.