What Meta and Google look for in therapy ads
Health advertising has rules most marketers miss. These are the basics that help therapy ads get approved.
Ads for therapy services can run, but they must follow the health advertising rules of each platform. Most rejections come from a few common problems.
Keep claims honest
Avoid promising outcomes, such as a cure or a set number of sessions to feel better. Describe what the service is and who it is for.
Do not imply a condition
Ads should not assert or suggest that a viewer has a mental health condition. Write about the service and the invitation to talk, not about the viewer's private situation.
Be careful with retargeting
Google's personalised advertising policy limits ads that follow people because of health-related searches or visits. Plan audiences with that in mind.
Rules change, so check each platform's current policy before you launch. Every ad is written to pass review, and you approve it before it goes live.